{"id":252240,"date":"2023-07-21T11:41:04","date_gmt":"2023-07-21T09:41:04","guid":{"rendered":"https:\/\/aq-acentor.com\/?p=252240"},"modified":"2023-07-21T11:42:19","modified_gmt":"2023-07-21T09:42:19","slug":"what-is-home-staging","status":"publish","type":"post","link":"https:\/\/aq-acentor.com\/en\/what-is-home-staging\/","title":{"rendered":"What is Home Staging? Characteristics and benefits"},"content":{"rendered":"\n

Have you ever heard of Home Staging<\/strong>? This is a rather modern technique that has shaken up the real estate industry<\/strong> over the last years. Read on if you’d like to know the ins and outs of Home Staging.<\/p>\n\n\n\n

What is Home Staging?<\/h2>\n\n\n\n

Home staging is a marketing technique<\/strong> that dates back to the 1970s in the United States as a way to bridge the gap between the overwhelming supply of real estate<\/strong> and lack of demand<\/strong>. It wasn\u2019t until the 1990s that Home Staging made its way to Europe, although in Spain it started taking off in the wake of the 2008 financial crisis<\/strong>: lots of homes on the market, yet little demand from buyers.<\/p>\n\n\n\n

What is Home Staging?<\/strong> Now that you\u2019re aware that home staging is a marketing technique, the next thing you need to know is that it strives to make a property stand out head and shoulders<\/strong> from the rest<\/strong>. Home Staging strives to make a property more attractive while making it stand out from its competitors on the market. One of its offshoots is Virtual Home Staging; this entails taking high quality photographs and videos so that potential buyers can view properties remotely<\/strong>. This boosts the chances of a sale going through. <\/p>\n\n\n\n

Giving an apartment a Home Staging<\/strong> makeover<\/strong> entails sprucing it up to make it more attractive to potential buyers<\/strong>. People can imagine what their life would be like living in the fully-furnished property<\/strong>. But be careful; home staging also strives to depersonalise<\/strong> the home, making it more neutral. This is done to attract more potential buyers.<\/p>\n\n\n\n

\"Virtual<\/figure><\/div>\n\n\n\n

Don\u2019t mix home staging up with decoration<\/strong>. Home Staging entails \u201csetting the stage\u201d so that it looks beautiful and attracts more potential buyers<\/strong>, while decoration strives to make it comfortable<\/strong> for the inhabitants and to give the house its own personality. This marketing technique brings out the property\u2019s strengths<\/strong><\/a> and goes for a more universal d\u00e9cor (a one-size-fits-all approach).<\/p>\n\n\n\n

How to Stage your Home?<\/h2>\n\n\n\n

Can you stage your home after renovating an old house<\/strong>? What about after renovating a property<\/strong>? All properties can be Home Staged, as long as specific guidelines are followed. The first thing to bear in mind is that, if the house is empty<\/strong> (whether due to renovation, refurbishment or if it\u2019s a new-build), staging your home means sprucing it up<\/strong> to give it a cosy and neutral vibe. <\/p>\n\n\n\n

For Home Staging <\/strong>you need:<\/p>\n\n\n\n